Treats yogurt is a new product that Almarai wanted to launch in Egypt market. Therefore, we were approached to present to them a new logo and packaging design concept.
Target audience: Mainly adults of both gender skewed towards females but not alienating males. Age bracket: 20 - 35 years.
Design look and feel: Premium, neat and sophisticated, yet Playful and Indulging.
Design look and feel: Premium, neat and sophisticated, yet Playful and Indulging.
The outcome from the consumer research conducted on the new packaging was extremely positive. This new packaging helped increase sales, gross revenue, and market share.
