Perfetti Van Melle, a new client, has approached us for a new project. The company has a variety of products - all related to candies and chewing gum. In the Middle East, Perfetti brands are stronger in the modern trade than in the general trade.
Perfetti were given the go ahead to brand and own the candies category. This exercise will be implemented in at least two stores within each market (KSA, UAE, Kuwait). No direct branding will be allowed but brand colors and main elements can be used to reflect the brand indirectly.
Perfetti were given the go ahead to brand and own the candies category. This exercise will be implemented in at least two stores within each market (KSA, UAE, Kuwait). No direct branding will be allowed but brand colors and main elements can be used to reflect the brand indirectly.
The objective is to elevate the entire category in terms of visibility with a premium yet fun look and feel, a vital and energetic look bringing the feel of a vibrant life to the current cluttered, competitive and boring category.
The space given by the retailer for branding covers four aisles that will be very close to the Kids' Toys section in the hypermarket.
Thus they are also allowed to create an engagement activity for kids between two candy aisles
